Thursday, January 7, 2010

WebChats make for lively, visual conversations and help monetize your audience

As a an experienced webcast producer, I think using webcast technology would be a great visual and interactive chat alternative, would enhance participation and interest with your audience, provide you with a new revenue opportunity, and give your advertisers valuable leads and ROI, all for a very reasonable cost.

Your audience would pre-register or login to a custom, branded registration page, then watch and listen using a phone or computer speakers. They can watch a presentation or video and can type in questions and the host and guests can respond over the phone, similar to talk radio, but with the control of only fielding the questions you want. We could even open up phone lines to select attendees, if you choose.

To increase interactivity we can ask poll or survey questions and even have a short sponsor message.

Here’s a short list of Benefits:
· Custom Registration to identify the audience
· Show PPT slides/animation/live demos
· Play Video clips
· Share desktops/websites
· Whiteboard/Chalktalk
· Interactive polling
· Audience surveys
· Live Q&A via text or phone
· Measurable ROI

All audience activity is captured and turned into a high quality and valuable lead for sponsors.


On Target Marketing offers complete turnkey services, including:

· Custom registration & evite
· Best practice guidance
· PPT slide template & preparation
· Practice/training sessions
· Announcer services
· OnDemand recording for 3 months
· In-depth reporting analytics for sponsors

Do The Math:
Rates starts at $500 per 60 minute WebChat

Potential Price for Sponsors: $2,500
250 leads = $10/cost per lead
500 leads = $5/cost per lead

Potential Price for Sponsors: $5,000
250 leads = $20/cost per lead
500 leads = $10/cost per lead

Potential Price for Sponsors: $10,000
250 leads = $40/cost per lead
500 leads = $20/cost per lead

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