Why & How to Integrate Webcasts into Your Social Media Strategy

Listen to the entire webcast or scroll to a particular topic:

• About the Attendees (3:01)
• Why Integrate Webcasts Into Your Social Media Strategy (3:30)
-- Benefits of Webcasts as a Social Media Tool (6:09)
As a content generator (6:17)
As a marketing tool (8:38)
-- So, What’s Stopping You? (12:53)
• How to Integrate Webcasts Into Your Social Media Strategy (20:14)
-- Best Practices in Producing a Webcast (23:32)
-- Best Practices using Social Media (29:18)
· Free Webcast Production Services (31:23)

If you Blog or Tweet, maybe you should Webcast too…

As an avid blogger or Tweeter, you obviously have something unique and important to say, and on a regular basis. You’ve built up, (or are in the process of building), a global audience of like-minded individuals. You post, they comment, they follow, they Retweet. But how strong is that connection?

Most of today’s social media tools enable anyone to be publisher, to post content or broadcast out. There are so many new tools, and many new ways to do create your pallete. Webcasts, a well established presentation and lead generation tool, can help bring your audience together, to have a dialogue, share and interact all in one place. One to one, one to many, many to many… Your virtual water cooler.

Here are some of the many benefits I see to producing a webcast, that exhibit social media qualities

• Communicate with people around the world (talk and type)
• Share info such as ideas, photos, videos, graphics, documents
• Share desktops
• Interact with polls and surveys
• Valuable shelf life as On Demand content

As a marketing tool, webcasts have other key benefits…

• Low cost
• DIY (Do-it-Yourself)
• Measurable
• Lead Generator
• Profitable

Now I can understand if webcasting seems a bit daunting. I usually hear a few objections, such as

• Too complicated
• Too much work
• Takes too much time
• Too expensive
• Too shy
• Not knowledgeable enough
• Not enough contacts

All valid concerns, but if you’re serious about building a community, webcasts are good way to keep the conversation going.

So if you’re intrigued and would like learn here me answer these concerns, please join us on July 23 at noon PT/3 pm ET for a webcast to learn “Why and How to Integrate Webcasts into Your Social Media Strategy”, register here https://www2.gotomeeting.com/register/970762634

We’ll discuss best practices to integrating webcasts into your social media strategy.

Attendees are eligible for free webcast services to produce one community webcast.

Or email me at steve@ontargetmarketing.net